Sanpellegrino has introduced Crafted Soda Italiana, its first soda positioned with functional ingredients. The sparkling beverage contains vitamin B6 and magnesium and is formulated with 20 calories or less per can and zero grams of added sugar. The product is made with real fruit juices and natural flavors, aligning with ongoing demand for lower-calorie, zero-added-sugar…

Laird Superfood, Inc., a brand operating in functional coffee, creamers and superfood products made with simple, minimally processed ingredients, launched Laird Superfood Protein Coffee with Lion’s Mane Mushroom, made with whey protein from dairy. The move into dairy marks a new step for the brand and meets consumer demand for clean, dairy-based protein. Offering all…

Josie Beverages announced the launch of its energy drink line in the United States. The full energy drink line is available via DrinkJosie.com, Amazon and TikTok Shop. Known as a functional energy drink, Josie’s energy drinks contain 0 sugar, 0 calories and 0 crash. The brand specializes in clean energy drinks formulated with nootropics and…

Let’s discuss the safety and efficacy of various weight-loss methods, ranging from Botox and corsets to siphons and tapeworms. A moderately obese person doing moderately intense physical activity, like biking or brisk walking, would burn off approximately 350 calories an hour, but most drinks, snacks, and other processed junk are consumed at a rate of…

Arden’s Garden, a premium cold-pressed juice and wellness company with 30-year roots in metro Atlanta, officially announced the launch of its newest wellness shot, Sea Moss Energy. The new product expands on Arden’s Garden’s offering of sea moss gel products, including its Tropical Sea Moss Smoothie introduced in 2025. Crafted with a combination of fruit…

V8 expanded its energy portfolio with the launch of V8 Energy Zero Sugar, a line extension positioned to meet demand for low- and no-sugar functional beverages. According to Mintel’s 2025 Energy Drinks Report, 83% of sport and energy drink consumers are interested in no- or low-sugar options, underscoring continued pressure on developers to reduce sugar…

Sham surgery trials have shown that some of our most popular surgeries are themselves shams. Intragastric balloons “arrived with much fanfare in the 1980s,” since they could be implanted into the stomach and inflated with air or water to fill much of the space. Unfortunately, surgical devices are often brought to the market before there…

Banagua, a single-ingredient banana water brand, has been recognized throughout the industry as one of the fastest-emerging brands in the better-for-you beverage category. Launched less than six months ago, Banagua has captured attention across the beverage industry, earning national retail placements, strong early consumer adoption, and recognition from some of the most influential voices in…

milkadamia’s Oat Milk Slices have entered select Target stores following a direct-to-consumer launch in November 2025. The product marks the brand’s first retail placement for the format. Each slice is a thin, shelf-stable sheet designed to be blended or shaken with water for approximately 60 seconds to produce oat milk. Users can adjust water ratios…

Wave Kids was designed for everyday moments where sugary drinks often take center stage — birthday parties, playdates, and post-sports snacks — offering families a water-first option that kids enjoy and parents trust. As families settle into 2026, here are five ways parents are helping kids drink more water. 1) Make water feel achievableTry this:…