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Powerade Unleashes XTRA SOUR Lineup for Summer
Powerade announced the launch of its latest innovation adding to the brand’s sports drink portfolio: Powerade XTRA SOUR. The new flavor launch follows the breakout success of last summer’s Powerade SOUR innovation— bringing even bolder flavors and an “XTRA SOUR” twist designed to level up the original hit that was a fan-favorite amongst Gen Z…
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Boosting BDNF Levels in Our Brain to Treat Depression
We can raise BDNF levels in our brain by fasting and exercising, as well as by eating and avoiding certain foods. There is accumulating evidence that brain-derived neurotrophic factor (BDNF) may be playing a role in human depression. BDNF controls the growth of new nerve cells. “So, low levels of this peptide could lead to…
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Proposed Bill Would Ensure Individuals Can Sue Pesticide Manufacturers
July 24, 2025 – Senator Cory Booker (D-New Jersey) has introduced a bill that would change federal pesticide laws to codify the individual right to sue companies for harms caused by agricultural chemicals. The Pesticide Injury Accountability Act is a response to Bayer’s ongoing efforts over the past two years to lobby for laws at…
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10 Proven Habits of Self-Made Millionaires to Build Wealth in 2025
From sleeping in their cars to building billion-dollar empires, self-made millionaires like John Paul DeJoria and Oprah Winfrey prove that wealth isn’t just about luck—it’s about habits. These individuals didn’t inherit their fortunes; they built them through discipline, strategy, and a relentless drive to succeed. At The STRIVE, we’re dedicated to helping dreamers like you…
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CELSIUS Expands Fizz-Free Line with Pink Lemonade and Dragonfruit Lime
CELSIUS released two new flavors in its ready-to-drink (RTD) Fizz-Free line: Pink Lemonade and Dragonfruit Lime. The flavors deliver refreshing taste and energy without the fizz, the company says. Dragonfruit Lime was originally available in powder form as part of CELSIUS’ On-The-Go line. This flavor blends notes of exotic, sweet dragon fruit with the vibrant…
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PepsiCo Unveils Pepsi Prebiotic Cola, Blending Iconic Taste with Functional Benefits
PepsiCo, Purchase, N.Y., announced it will introduce Pepsi Prebiotic Cola, an evolution of cola created to reflect the tastes and values of today’s cola lovers, it says. This innovation includes 5g of cane sugar, has 30 calories, and contains no artificial sweeteners. It delivers the classic taste of Pepsi, with the added functional ingredient of…
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Small farms, food businesses to lose vital USDA support
With support from the USDA Southwest Regional Food Business Center, the Smith family worked closely with Utah State University to learn how to navigate regulations, access grants, expand agritourism and adapt to changing markets to preserve their six-generation family dairy farm in rural Utah. Southwest Food Business Center seeks new path to keep small farms and food…
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21 Essential Rules for Throuple Dating
Thinking you might want to try throuple dating? It’s an intriguing option but one that requires care and communication. If the allure of three-way love speaks to you, move slowly. Understand that this arrangement involves complex emotional territory. With patience and compassion for all, the three of you can discover profound joy in shared vulnerability. …
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Does Fasting Help Treat Depression?
Caloric restriction can boost levels of brain-derived neurotrophic factor (BDNF), which is considered to play a critical role in mood disorders. For more than a century, fasting has been espoused as a treatment of supposed “great utility in the preservation of health,” especially rejuvenating the body and, above all, the mind. When people fast for…
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BRĒZ Expands to Sprouts Stores with New Line of Functional Tonics
BRĒZ launched four feel-good tonics, designed to align with the body’s natural rhythm. Supporting intentional living from morning clarity to evening calm, the new lineup offers both canna-infused and canna-free blends crafted to elevate focus, energy, relaxation, and rest. Launching alongside the brand’s largest retail expansion to date, BRĒZ now offers its functional beverage lineup…