Powerade announced the launch of its latest innovation adding to the brand’s sports drink portfolio: Powerade XTRA SOUR.
The new flavor launch follows the breakout success of last summer’s Powerade SOUR innovation— bringing even bolder flavors and an “XTRA SOUR” twist designed to level up the original hit that was a fan-favorite amongst Gen Z consumers, the company says.
New Powerade XTRA SOUR are available in-stores nationwide and online, and come in three flavors: Cherry Kicker, Grape Shocker and Peach Pucker.
Powerade XTRA SOUR is a limited-time offer only and will be available in 28-ounce bottles exclusively throughout the summer while supplies last.
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