Perfetti Van Melle, a global confectionery leader, has partnered with Fire Brands to introduce AIRHEADS Soda, a beverage line inspired by the iconic Airheads candy. This new drink range arrives in four flavors: Blue Raspberry, Watermelon, Strawberry and Orange.

Distribution kicks off this year in the US at major retailers, with Canada set to welcome the line in 2026. Since its October launch, AIRHEADS Soda has sparked incredible buzz across social media, with thousands of organic posts and fans celebrating the launch.

“We’re excited to work with the dedicated Seltzer and Perfetti Van Melle licensing teams on this incredible brand” said Raz Inserra, director of marketing at Fire Brands, in a statement. “We have developed these refreshing fruit sodas with a unique kick of creamy taffy that is as fun and flavor-filled as AIRHEADS.” 

Carla Fernández-Moreno, food and beverage licensing manager at Perfetti Van Melle, added: “This launch combines the playful spirit of Airheads with the refreshment consumers crave, creating a unique experience that’s as fun as it is flavorful. We’re not at all surprised how well Airheads fans have embraced this collaboration.”