California Natural Color showcased its range of natural color and ingredient solutions during Fi Europe (FiE) in Paris, France, Dec. 2–4, 2025. Visitors explored the company’s portfolio of eye-catching natural colors and clinically backed grape seed extract—ingredients that elevate formulation possibilities across food, beverage and nutraceutical categories. The company also spotlighted its proprietary crystal color format, a delivery system known for superior concentration and formulation efficiency.

According to Mintel’s 2025 Free-from/Ingredients to Avoid report, for many of today’s consumers, avoiding artificial colors is a top priority. At California Natural Color’s FiE stand #72G48, attendees can meet with experts to explore methods to reformulate or develop new products using vibrant, natural colors. 

The California Natural Color team was also available to discuss color matching signature shades or customized solutions to help products stand out on the shelf featuring natural colors. 

Ideal for applications such as functional and ready-to-mix beverages, mocktails, confections, supplements and more, the proprietary crystal color technology from California Natural Color delivers vivid natural hues along with many advantages, including: 

•    5–10x higher color concentration than traditional liquid pigments
•    Supply chain savings: high-strength color leads to low dosages and savings in transportation and warehouse storage
•    Up to a five-year shelf life with no refrigeration
•    Pure color: carrier-free options that enable zero calories in use

Visitors to California Natural Color’s stand also experienced MegaNatural-BP, a standardized grape seed extract backed by nine human clinical trials demonstrating benefits for cardiovascular support and healthy blood pressure management. With its unique polyphenol composition and vertically integrated supply chain, the ingredient is also clinically validated for use in beverages. MegaNatural-BP was showcased in samples of Antiox, a wellness juice made from a blend of superfruits. 

Key benefits of MegaNatural-BP grape seed extract include: 

•    Clinically proven to maintain healthy blood pressure and support overall cardiovascular wellness
•    Low dose (150–300mg)
•    Non-GMO Project Verified
•    Vertically integrated and sustainably sourced from California