GoodBelly reformulated its 2oz Wellness Shots, now available nationwide at Whole Foods Market. The updated formulation includes 3g of prebiotic fiber, the clinically studied DE111 probiotic strain (Bacillus subtilis), and essential vitamins, targeting gut and immune health in a compact format.

The product is organic, non-GMO, vegan, kosher, and free from dairy, soy, and gluten—aligning with key dietary trends and clean-label expectations. For product developers, the reformulation reflects the growing demand for functional convenience products and highlights opportunities for combining microbiome-supportive ingredients with recognizable certification claims. The launch also arrives amid continued category growth, with probiotic shots reportedly seeing 230% year-over-year gains.