Meli launched a new beer brewed entirely with quinoa. The new brew is both vegan and gluten-free, and contains bright notes with a mild sweetness, according the company. In addition to organic quinoa, Meli contains anti-inflammatory hop flowers, gluten-free yeast and water.

Compared to barley, quinoa requires less water to grow, giving the brand a sustainability marketing message, while at the same time appealing to consumers seeking products made with a simple ingredient list.

Quinoa has been blended to develop ancient fermented drinks, and has been employed by humans for approximately 5,000 years.

Meli is available now from approximately 170 stores and restaurants in and around the Boston area. A four-pack costs $16.99, while a 24-pack costs $94.99. Meli has a 4.4% ABV, and 150 calories per serving.