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DON’T QUIT Rebrands as SkyPop Protein Soda

DON’T QUIT, a better-for-you protein beverage company, has rebranded as SkyPop. Following strong early results with its first-to-market Protein Soda across Albertsons banners and Walmart stores, leading national retailers are embracing the innovation and will feature SkyPop within their modern soda sets. With more than 65,000 retail facings, SkyPop is introducing new flavors that reflect…
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Sparkling Ice Caffeine Launches Soda Shoppe Collection

Talking Rain Beverage Company expanded its Sparkling Ice Caffeine lineup with a new Soda Shoppe collection, featuring three classic flavors: Orange Cream, Root Beer and Cherry Cola. Caffeinated Sparkling Ice Caffeine Soda Shoppe gives consumers a healthier alternative to classic sodas, with all the flavor and zero sugar. The new drinks are made with vitamins…
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Op-ed: State SNAP Could Be a Lifeline for College Students
“In theory, these students have done everything right,” says Jaime Lechner, a Class of 2025 graduate from Niagara University in upstate New York. “You know what we were told growing up: go to college, after college you get a job, start your life, that type of thing. But a lot of people now—current students [and]…
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Fighting Cancer with Whole Plant Foods

The foundation of cancer prevention is plants, not pills. “The vast majority of cancer research is devoted to finding cures, rather than finding new ways to prevent disease. The results of these skewed priorities are plain to see.” It’s been nearly 55 years since President Richard Nixon declared war on cancer, yet deaths from the…
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Microirrigation School, starting March 30, offers guidance on maximizing water use efficiency and productivity

UC experts, partners, field visits to provide practical insights for optimizing irrigation In a time of increasing water scarcity and regulatory complexity, enhancing irrigation efficiency and improving on-farm water management practices are critical for California agriculture. Microirrigation – using highly efficient, low-flow and low-pressure systems that deliver water and nutrients close to plants’ roots –…
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Can It Lower Your Cancer Risk?

Does choosing organic over conventional foods protect against cancer? What are the effects of pesticides on cancer risk? In a review updating the evidence on human exposure and toxicity of pesticides, the body of evidence linking pesticide exposure and cancer is said to be so massive that pesticides’ role in the development of cancer “cannot…
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What to Plant in March: The Best Early Spring Crops

by Sarah Jay, Modern Farmer March 4, 2026 Farms across North America are well on their way to spring, but they’re not there just yet! It’s a good time to sow seeds of cool-weather annuals and warm-weather annuals that require a long period before they can be transplanted. In areas where winter is still in…
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Nostalgia, Hydration Shape 2026 Beverages

As we jump headfirst into 2026 it’s clear that food and beverage trends are no longer just about taste. Consumers want products that both evoke emotion and provide function. They crave foods and beverages that feel familiar—and yet also are elevated, indulgent and/or purposeful. Across the globe, nostalgia-driven flavors, upgraded hydration solutions, and functional nutrition…
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What Does Personalized Nutrition Actually Deliver?

There’s a lot of focus on personalized nutrition, but maybe we should focus on taking personal responsibility for our health. “Personalized nutrition (PN) is rooted in the concept that one size does not fit all,” and who doesn’t want to think they’re special? The idea of personalized nutrition is inherently appealing to our ego; that’s…
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Backyard Chickens Pros and Cons: The Truth After 1 Year

Quick Answer Summary Startup cost: $300–$500 for coop, chicks, and basic supplies Monthly upkeep: $20–$40 for feed and bedding per small flock Egg yield: 4–6 eggs per hen weekly during peak laying season Time commitment: 10–15 minutes daily for feeding and checking Biggest surprise: The emotional attachment you develop to your flock I bought my…
